CMF by Nothing announces Rashmika Mandanna as brand ambassador; reveals new CMF phone 1
CMF by Nothing announces Rashmika Mandanna as brand ambassador; reveals new CMF phone 1
CMF by Nothing introduces Rashmika Mandanna as the face of their innovative brand, showcasing the new CMF Phone 1.
CMF, a sub-brand of the London-based technology company Nothing, announced its partnership with popular Indian film industry actress Rashmika Mandanna. As the brand ambassador, Rashmika will be prominently featured in digital, print, and TV campaigns. She will be seen embodying the innovative spirit and stylish essence of CMF products.
“We are delighted to welcome Rashmika Mandanna to the CMF family,” said Vishal Bhola, President, Nothing India. “CMF by Nothing embodies our philosophy of creating beautiful, functional, and thoughtful devices that enhance everyday experiences. We believe that technology should not only be innovative but also a source of joy and self-expression. Rashmika Mandanna, with her dynamic personality, vibrant edgy spirit, and dedication to her craft makes her a wonderful fit for CMF by Nothing, and we are excited to have her represent our brand and inspire our consumers.”
Commenting on the partnership, Rashmika said, “I am delighted to partner with CMF by Nothing as their brand ambassador, a brand that truly reflects the culture of innovation. Discovering CMF reminded me of my own journey of starting something new and exciting. The impressive colours and unique products instantly appealed to me. This collaboration felt very natural because I love edgy designs and great aesthetics. I can’t wait to join forces with CMF and produce something exceptional.”
Redefining Personalisation and Functionality
CMF also unveiled the innovative and customizable design of the CMF Phone 1, a smartphone that redefines personalization and functionality.
Currently available in four vibrant colours – Black, Orange, Light Green, and Blue – the CMF Phone 1 offers a diverse palette to suit every taste. Black and Light Green have a subtle texture formed directly into the case. The Blue and Orange has an elegant vegan leather layer embedded on top.
The CMF Phone 1’s design prioritizes functionality and individuality. Users can easily swap cases for different colours or materials or attach purposeful accessories to meet their daily needs, giving new meaning to customization.
The announcement comes as excitement builds for the highly anticipated launch of CMF Phone 1, set for July 8th, alongside the launch of Watch Pro 2 and Buds Pro 2.
These upcoming products embody CMF’s commitment to delivering exceptional daily technology experiences at affordable prices. They are uniquely combined with cutting-edge design and functionality.
