End of Nokia Era ? HMD Global Shifts Focus, Launches Smartphones Under Its Own Brand

Once synonymous with mobile phones, Nokia’s legacy is undergoing a shift as HMD Global, the company manufacturing Nokia smartphones, announces a strategic move. HMD Global declares that it will now produce smartphones under its own branding, marking a significant departure from its previous exclusive association with Nokia.

HMD Global, the company managing Nokia smartphones, reveals its decision to venture into smartphone manufacturing under its own brand, distancing itself from the exclusive association with Nokia.

End of an Era:

Nokia, once a giant in the mobile industry, has faced challenges in keeping up with rapidly evolving technology. The decision by HMD Global to diversify its smartphone production marks the end of an era where Nokia was synonymous with mobile phones.

n recent times, HMD Global has actively promoted its brand through various channels. Notably, the Nokia brand has been removed from the company’s X (Twitter) handle, and the official website link has shifted from Nokia.com to HMD.com.

Human Mobile Devices (HMD) The acronym HMD, standing for Human Mobile Devices, now represents the company’s independent brand. This shift signifies a strategic move towards establishing HMD as a standalone entity in the competitive smartphone market.

Implications for Nokia: While HMD Global expands its focus to include smartphones under its own brand, the company assures that it will not discontinue Nokia phones. The production of Nokia mobiles will continue alongside the new HMD-branded smartphones.

HMD Global expresses interest in collaborating with new brands, indicating a broader vision for the company’s future. The transition suggests a potential expansion of the product portfolio beyond Nokia.

Mobile World Congress: Speculation arises about the launch of a new smartphone under the HMD brand at the upcoming Mobile World Congress, adding anticipation to the company’s evolving strategy.

In this transformative phase, HMD Global aims to leverage its brand identity while maintaining its commitment to Nokia phones. Users seeking Nokia smartphones will now find them under the HMD umbrella, marking a significant chapter in the evolution of these iconic brands.