Hrithik Roshan Criticizes Apple’s iPad Pro Ad for Depicting Destruction of Artistic Objects

Apple’s latest advertisement for the iPad Pro has ignited controversy and faced backlash for its portrayal of the destruction of various artistic objects. 

• Key Hrithik Roshan criticised the new Apple iPad Pro advertisement

• He called it ‘sad and ignorant’

• Hrithik Roshan will be next seen in ‘War 2’

The ad, which features the destruction of pianos, guitars, old-model TVs, and other creative instruments, has drawn criticism from celebrities and social media users alike.

Meet the new iPad Pro: the thinnest product we’ve ever created, the most advanced display we’ve ever produced, with the incredible power of the M4 chip. Just imagine all the things it’ll be used to create. pic.twitter.com/6PeGXNoKgG

— Tim Cook (@tim_cook) May 7, 2024

Here are some reactions 

The destruction of the human experience. Courtesy of Silicon Valley. https://t.co/273XB3CfnF

— Hugh Grant (@HackedOffHugh) May 8, 2024

Actor Hrithik Roshan took to Instagram to express his disapproval of the advertisement, describing it as ‘sad’ and ‘ignorant.’ His sentiments echoed those of many who were troubled by the ad’s depiction of the destruction of cherished and culturally significant objects.

The advertisement, released by Apple to showcase its ultra-thin iPad Pro, depicts a giant industrial press crushing a range of creative instruments before revealing the sleek iPad. 

Read users comments regarding post: 

Worst commercial ever’

“I felt sad when I saw creative tools such as musical instruments and cameras being destroyed. I don’t think the creators will like this video. Is my Japanese sensibility making me feel this way?” a user wrote

“You destroyed all the creative tools and effort of humans. Worst. Commercial. Ever”, second wrote.

“I think the ad would work much better if it was reversed. All the objects should be expanding out of the iPad rather than being crushed into it”, a third commented.

While intended to highlight the technological advancements of the iPad Pro, the ad’s portrayal of the destruction of artistic objects has been met with widespread condemnation.

Many have expressed disappointment at Apple’s choice to promote its product through the destruction of objects that hold sentimental and cultural significance for many people.

In response to the backlash, post the criticism, Apple issued an apology statement saying, “Our goal is to always celebrate the myriad of ways users express themselves and bring their ideas to life through iPad. We missed the mark with this video, and we’re sorry.”

Meanwhile, work-wise, Hrithik was last seen in ‘Fighter’. He will be next seen in Ayan Mukerji’s ‘War 2’ with Telugu superstar Jr NTR

As discussions around the ad continue to unfold on social media platforms, it remains to be seen how Apple will address the criticism and whether it will reconsider its approach to advertising in the future. In the meantime, the controversy serves as a reminder of the power of advertising to shape perceptions and the importance of considering the broader impact of marketing campaigns.