Real-Time Order Tracking: Zomato’s Latest Feature Sparks Mixed Reactions Online
Real-Time Order Tracking: Zomato’s Latest Feature Sparks Mixed Reactions Online
CEO Deepinder Goyal Unveils New Feature Showing Live Order Count on the Zomato App
June 25, 2024
Zomato CEO Deepinder Goyal recently took to X (formerly Twitter) to announce a “cool new update” for the food tech company’s app. The new feature, dubbed ‘LIVE order count,’ allows consumers to see real-time updates on how many orders are being placed across India.
Deepinder Goyal shared the news on social media, stating, “You can now see the LIVE order count on @zomato for the day, right after you place your order. I just placed an order at around 11 am, and the count was already over 250,000. Have fun!”
Since the announcement, the internet has been abuzz, with the post garnering 135.4k views, 1.3k likes, and hundreds of comments.
A cool new update for everyone –
— Deepinder Goyal (@deepigoyal) June 21, 2024
You can now see the LIVE order count on @zomato for the day, right after you place your order. I just placed an order at around 11am, and the count was already over 250,000.
Have fun! pic.twitter.com/0RYdvPei3X
Reactions to the new feature have been mixed. Some users are excited, seeing it as a fun and engaging addition to the app, while others are puzzled by its practical value.
One user commented, “It was about 13 lacs yesterday at EOD. Mind-blowing adoption. India is literally feeding itself off Zomato.” Another suggested, “Super interesting. Maybe each 100k, 200k, or 300k order could have some incentive for the user, and the experience can be super gamified!”
Another comment read, “Very cool indeed. When I ordered yesterday in the Train. It was around 16.29 Lakh+,” highlighting the widespread use of the feature.
A user added, “From your plate to the stats board! Watching orders fly in real-time adds a whole new flavour to your Zomato experience.”
Another person asked, “Besides the cool factor, what else is the utility of this?”
A person opined, “It should be available at all times, why is it available only after ordering food?
While the new feature has sparked a lively discussion, it remains to be seen how it will affect user engagement and satisfaction in the long run.
